Customer-First Approach
Mark's approach starts with a conversation. He takes time to learn about each Customer's farm, what they need, and what they expect, then works to match the right solution to that operation. Because he farms himself, he can talk through equipment decisions from a producer's point of view, not just a salesperson's.
One of his most common pieces of advice:Look at the support that comes with the purchase, not just the machine. The AMS technology, parts, and service behind a piece of equipment are what keep you productive over the long haul.